Stellenwert von Werbung und Sponsoring beim Programmauftrag für digitale Zusatzangebote im Rahmen des EU-Prüfverfahrens zur deutschen Rundfunkfinanzierung (G-SIG: 16041426)

This question concerns the role of advertising and sponsorship in the financing of digital services offered by German public broadcasters. It examines how these revenue streams align with the broadcasters' public service mandate within the framework of EU state aid rules. The inquiry affects public broadcasters, advertisers, and consumers of digital media in Germany. It seeks clarity on whether current practices comply with EU regulations on state aid and public service broadcasting.