Position der Bundesregierung zu einer möglichen Abspaltung des Werbetechnologiebereichs von Google
This procedure involves a written inquiry to the German federal government regarding its stance on the potential separation of Google's advertising technology business. The goal is to determine if the government supports breaking up the company's ad-tech sector to ensure fair competition in the digital advertising market. This primarily affects Google and other large digital advertising platforms. It may lead to changes in how online advertising is managed and how competition is enforced within the German digital economy.