Decreto-Lei n. 330/90 de 23/10/1990. Aprova o Código da Publicidade Diário da republica I n. 245 de 23/10/1990 Página 4353

This decree-law approves the Advertising Code, establishing rules for advertising practices in Portugal. It aims to ensure fair competition and protect consumers from misleading or unfair advertising. This affects advertisers, advertising agencies, media outlets, and consumers. It sets standards for advertising content, placement, and ethical conduct across various media.