"Provvedimento relativo alla istituzione di un marchio nazionale per i prodotti ortofrutticoli diretti all'estero"

This procedure concerns the creation of a national brand specifically for Italian fruit and vegetable products intended for international markets. The goal is to increase the visibility and competitiveness of these products abroad by certifying their origin and quality. This measure primarily affects Italian fruit and vegetable producers and exporters, providing them with a standardized brand to improve market positioning in foreign countries.