PECORARO SCANIO: "Norme sulla pubblicità comparativa a tutela del consumatore e della corretta concorrenza tra le imprese" (1078)

This legislative proposal aims to update the rules governing comparative advertising. It seeks to ensure that advertisements comparing different products or services are fair and transparent, preventing misleading claims that could deceive consumers or unfairly harm competitors. This will affect businesses that use comparative marketing strategies and consumers who rely on these ads to make purchasing decisions. It aims to foster healthier competition among companies.