LUSETTI: "Disciplina dell'attività di intermediazione sulla pubblicità a garanzia della trasparenza tra le imprese" (178)

This legislative act aims to regulate the activities of advertising intermediaries to ensure greater transparency and fairness in business-to-business transactions. It focuses on preventing unfair practices in how advertising space is bought and sold between companies. This will primarily affect advertising agencies, media buyers, and companies that purchase advertising services, requiring clearer disclosure of costs and commissions.