Attuazione della direttiva 2005/29/CE relativa alle pratiche commerciali sleali tra imprese e consumatori nel mercato interno e che modifica le direttive 84/450/CEE, 97/7/CE, 98/27/CE, 2002/65/CE e il Regolamento (CE) n. 2006/2004.

This legislative act incorporates Directive 2005/29/EC into Italian law. It aims to protect consumers from unfair and misleading business practices within the internal market, ensuring a fair and transparent trading environment for both businesses and customers. The rules primarily affect businesses operating in Italy, requiring them to adhere to stricter transparency and honesty standards in their marketing and sales strategies to prevent consumer deception.