DE BENETTI e SCALIA: Norme sulla pubblicità comparativa a tutela del consumatore e della corretta concorrenza tra le imprese

This procedure proposes rules for comparative advertising to protect consumers and ensure fair competition between businesses. It aims to clarify what constitutes acceptable comparative advertising and prevent misleading claims. The proposed rules will affect businesses engaging in comparative advertising and consumers who are exposed to it. It seeks to establish clearer guidelines for advertising practices.