CARCATERRA e DOSI: Tutela dell'avviamento commerciale

This procedure concerns the protection of business goodwill, which refers to the intangible value of a business built on customer loyalty and reputation. It aims to ensure fair practices and prevent unfair competition that could harm established businesses. This measure affects business owners and consumers by establishing clearer rules for commercial practices. It seeks to maintain a stable market environment and protect the investments made by businesses in building their reputation.