BOCCIA: "Disposizioni in materia di compravendita di spazi pubblicitari nella rete internet" (1377)

This Italian legislative proposal aims to regulate the sale of advertising space on the internet. It seeks to establish clear rules for online advertising transactions, potentially impacting digital marketing and online platforms operating within Italy. The measure will affect businesses involved in online advertising, digital media companies, and potentially consumers who are exposed to online advertisements. It could lead to changes in how advertising space is bought and sold online in Italy.