Statutory Instrument No. 774 of 2007, EUROPEAN COMMUNITIES (MISLEADING AND COMPARATIVE MARKETING COMMUNICATIONS) REGULATIONS 2007

This Irish statutory instrument implements rules regarding how businesses communicate with consumers. It aims to prevent unfair competition by banning misleading marketing practices and setting strict standards for comparative advertising, ensuring that comparisons between products are truthful and objective. Businesses operating in Ireland are affected by these rules. They must ensure that all marketing claims are accurate and that any comparisons made to competitors do not deceive the public or unfairly damage a competitor's reputation.