Sécuriser les allégations faisant référence au commerce équitable
This legislative proposal aims to regulate and secure the use of 'fair trade' claims on products. It seeks to ensure that labels and marketing claims regarding fair trade are based on verifiable standards, preventing misleading information and protecting consumers from 'fairwashing'. This will primarily affect companies and producers who use fair trade labels. It will introduce stricter requirements for verifying these claims, ensuring that consumers receive honest information about the ethical conditions of production.