Renforcer la prévention contre les pratiques commerciales illicites liées au marché de l’influence sur internet et renforcer la lutte contre ces pratiques

This legislative proposal aims to strengthen the prevention and fight against illegal commercial practices within the online influence market. It seeks to create a more transparent digital environment by regulating how influencers promote products and services to their audiences. This will primarily affect social media influencers and the brands that employ them. It introduces stricter rules for commercial disclosures to protect consumers from misleading advertising.