Proposition de loi visant à lutter contre les dérives des influenceurs sur les réseaux sociaux

This legislative proposal aims to regulate the activities of social media influencers to prevent deceptive commercial practices. It seeks to protect consumers from misleading advertisements and ensure greater transparency regarding paid partnerships and sponsored content. This will primarily affect social media influencers and digital marketing agencies. Consumers will benefit from clearer disclosures and better protection against fraudulent promotions.