Interdire la publicité pour des marques d’alcool par des influenceurs non spécialisés sur les réseaux sociaux

This legislative proposal aims to restrict the promotion of alcohol brands on social media. It specifically targets 'non-specialist' influencers, seeking to limit the visibility of alcohol advertising to protect public health and reduce consumption, particularly among younger audiences who are highly active on digital platforms. If passed, social media influencers who do not specialize in alcohol or beverage expertise would be prohibited from advertising alcohol brands. This would change how alcohol companies market their products and how content creators monetize their partnerships.