Interdiction de la publicité des boissons alcoolisées par les influenceurs sur les réseaux sociaux

This legislative proposal aims to prohibit social media influencers from promoting alcoholic beverages. It seeks to protect public health by reducing the exposure of young people to alcohol marketing in digital spaces where traditional advertising regulations are often bypassed. If passed, social media influencers in France would be banned from advertising alcohol. This would primarily affect digital content creators and the beverage industry's marketing strategies on platforms like Instagram, TikTok, and YouTube.