Encadrer les pratiques commerciales et publicitaires liées au marché de l’influence sur internet

This legislative proposal aims to establish a legal framework for commercial influence and advertising on the internet. It seeks to protect consumers from deceptive marketing practices and ensure transparency in how influencers promote products and services online. The rules will primarily affect social media influencers and the brands that hire them. It introduces stricter requirements for disclosing paid partnerships and prohibits the promotion of certain risky products.