Proposition de loi modifiant le Code de droit économique, visant à qualifier les campagnes de publicité encourageant à la surconsommation comme des pratiques commerciales agressives.

This is a Belgian private member's bill, introduced in the Chamber of Representatives, that would amend the Belgian Code of Economic Law. Its aim is to treat advertising campaigns that encourage overconsumption as aggressive commercial practices, which are prohibited under consumer protection rules. The proposal reflects concern about marketing that pushes people to buy more than they need. Consumers in Belgium would be the main beneficiaries, as advertisers and businesses running such campaigns would face stricter rules. Companies in advertising and retail sectors could be affected by any new restrictions. Based on metadata only; the full text and final wording may differ.