GREEK TOURISM CONFEDERATION
Budget
€10 — €0
EP Access
0
accredited persons
Staff
2
0.5 FTE
EU Grants
None
Mission & Goals
The Greek Tourism Confederation (SETE), founded in 1991, is the official representative body of Greek tourism, uniting key stakeholders across the sector. It advocates for the interests of tourism in Greece and internationally, contributing to policy development, strategic direction, and sector growth. SETE promotes a competitive, business-friendly environment while supporting sustainable tourism development. It works closely with the State and regional authorities to attract investment and strengthen Greece’s position as a leading global destination. Its vision is to maximize tourism’s contribution to economic growth and social development by leveraging the country’s core assets—people, culture, environment, and innovation. Its mission is to enhance competitiveness and reinforce tourism’s role in the economy and society. Through its entities, Marketing Greece and INSETE, SETE supports promotion, research, and skills development across the sector.
EU Legislative Interests
First Tourism Strategy Focused on Sustainability and Community Well-being EU initiatives on the green transition and climate-neutral tourism, including implementation frameworks under the European Green Deal and related climate policy, as well as spatial planning instruments EU policies on sustainable transport and mobility transformation within the tourism ecosystem, including aviation decarbonisation and integrated transport connectivity EU digital transition framework for tourism services, including platform regulation and data governance rules affecting tourism distribution and accommodation markets EU employment and social policy frameworks, focusing on quality of work, skills development, and labour market adaptation in the tourism sector EU recovery and resilience policy instruments, including the implementation of the Recovery and Resilience Facility and related investment reforms supporting tourism competitiveness EU funding and incentives, ie NSRF
Communication Activities
Participation in EC consultations, workshops and roundtables on tourism ecosystem resilience, including meetings with Directorate-General for Internal Market, Industry, Entrepreneurship and Small and Medium-sized Enterprises and Directorate-General for Employment, Social Affairs and Inclusion on competitiveness, skills and quality of work in tourism, as well as DG Clima Engagement in EU-level discussions on digital transformation of tourism, including platform regulation, data governance and short-term accommodation rental services frameworks Participation in EC and Recovery and Resilience Facility-related meetings on implementation of national investment and reform programmes affecting tourism competitiveness and regional development High-level institutional dialogue with European Commissioner for Sustainable Transport and Tourism, including structured discussions on a common European tourism strategy focusing on sustainability, digital transition and sector resilience Contribution to EU consultation processes and technical meetings on sustainability reporting obligations and due diligence requirements affecting tourism enterprises Active participation in EESC processes, including opinions and study groups related to tourism policy, employment conditions and sustainable development
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
SETE participates: UN World Tourism Organization (Affiliate Member status) Organisation for Economic Co-operation and Development (has participated as an Observer in the OECD Tourism Committee and continues to engage in OECD technical meetings and fact-finding missions supporting the annual OECD Economic Survey of Greece) European Economic and Social Committee (participation through the Employers’ Group and thematic tourism-related work) International Labour Organization (cooperates on issues related to tourism employment, skills, working conditions and labour market adaptation, aiming to align the sector with international labour standards and best practices through joint actions, studies and stakeholder consultation) SETE is a founding participant in a european private-sector tourism initiative established in 2015 through a memorandum of cooperation with counterpart organisations from Italy, Spain, Portugal and Cyprus, aiming to strengthen sector coordination and policy input at EU level.
Organisation Members
SETE Members fall into two main categories: Unions of Tourism Enterprises and Indepedent tourism enterprises. SETE Members are characterised by their commitment to quality, their interest in the protection of the natural environment and the promotion of Greek culture. As well as the two basic categories, companies involved in tourism or providing specialised consultancy, technical or other services to tourism organisations can register as Affiliate Members. For SETE Members, please ck the link: https://sete.gr/en/sete-members/
Commissioner Meetings
No recorded meetings with EU commissioners.