Implementation of Directives 2005/29/EC (Unfair Commercial Practices) & 2006/114/EC (Advertising)

This procedure examines how EU rules on unfair commercial practices and misleading advertising are being applied across member states. It aims to ensure consumers are well-informed and protected from deceptive business tactics in the single market.

It focuses on the transposition, implementation, and enforcement of two key directives. The goal is to identify any shortcomings and ensure consistent protection for consumers' economic and legal interests throughout the EU.