Customers' nationality, place of residence or place of establishment within the internal market

This procedure aims to stop online sellers from blocking customers or redirecting them to different versions of a website based on their nationality or location. By removing these barriers, the EU seeks to ensure that consumers can access goods and services across the single market on fair and equal terms.

This affects online retailers and digital service providers, who must stop discriminatory practices. It benefits EU consumers by providing more choices and potentially lower prices when shopping from other member states.