Addictive design of online services & consumer protection

This initiative examines how certain online interface designs are intentionally created to keep users engaged for excessive periods, often leading to addictive behavior. The procedure aims to evaluate whether current EU consumer laws are sufficient to protect users from these manipulative practices and how to ensure a fairer digital environment.

This will primarily affect digital service providers, social media platforms, and app developers. It seeks to improve protections for all EU internet users, particularly vulnerable groups and minors.