Efficient and fair retail market

This initiative focuses on enhancing the retail sector by removing trade restrictions and preventing unfair business practices. It aims to ensure that the free movement of goods and services is fully realized across the EU, promoting a more competitive environment where businesses can operate without unjustified barriers.

The procedure primarily affects retailers, including small and medium-sized enterprises (SMEs) and craft industries. It also aims to benefit consumers by improving product labeling, advertising transparency, and protecting their economic and legal interests.