European Retail Action Plan

This initiative aims to create a comprehensive strategy to improve the retail sector across the European Union. It focuses on ensuring the free movement of goods and fair competition, while addressing the challenges posed by the digital transition and the rise of e-commerce.

The plan affects retailers, manufacturers, and consumers. It seeks to prevent unfair trade practices, improve product labeling and consumer information, and ensure a level playing field between traditional brick-and-mortar stores and online platforms.