World Federation of Advertisers
Budget
€500 — €0
EP Access
3
accredited persons
Staff
6
2 FTE
EU Grants
None
Mission & Goals
WFA, the World Federation of Advertisers, is the only global network for senior marketers. Our goal is to make marketing better by championing more effective and sustainable marketing communications. We are a global association that represents over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, they create a peer-to-peer network of the world's best marketers, offering a unique source of expertise, inspiration and leadership. We help you by connecting you to their collective wisdom, so you can take leadership positions.
EU Legislative Interests
Marketing related regulatory developments across all EU institutions. WFA is currently active on: - New Consumer Agenda and Digital Fairness Fitness Check (Unfair Commercial Practices Directive) - European Green Deal and Circular Economy Action Plan (Empowering consumers for the green transition, Green Claims Directive) - Audiovisual Media Services Directive (AVMSD) - Digital Services Act (DSA) and Digital Markets Act (DMA) - ePrivacy Regulation (EPR) - General Data Protection Regulation (GDPR) - ePrivacy Regulation - Corporate Sustainability Due Diligence - Sustainable Food System Framework initiative - AI Act - Digital Fairness Act (DFA) - Digital Omnibus
Communication Activities
Promotion of responsible advertising standards as an effective policy response for regulating marketing activities. Specific work streams include involvement within the European Commission's Community of Practice and engagement on policy issues with EU institutions related to sectoral and cross sectoral issues.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
WFA is a fully engaged member of the European Advertising Standards Alliance (EASA) and the International Chamber of Commerce (ICC).
Organisation Members
http://www.wfanet.org/en/about-wfa/members
Commissioner Meetings
No recorded meetings with EU commissioners.