Which?, the Consumer's Association
Budget
€97,000,000
EP Access
0
accredited persons
Staff
2
0.2 FTE
EU Grants
None
Mission & Goals
Which? is the UK’s consumer champion, here to make life simpler, fairer and safer for everyone. Our research gets to the heart of consumer issues, our advice is impartial, and our rigorous product tests lead to expert recommendations. We’re the independent consumer voice that works with politicians and lawmakers, investigates, holds businesses to account and makes change happen. As an organisation we’re not for profit and all for making consumers more powerful. We currently focus on consumer rights and protections (including product safety, consumer rights, international trade, aviation, cost of living) personal finance, digital life (including online platforms, data, digital regulation), scams and sustainability.
EU Legislative Interests
Which? engages on a broad range of issues of relevance to current and proposed EU legislation and policy including financial services, food safety, telecommunications, digital life, product safety, scams and consumer rights and protections. Key EU measures likely to be of particular interest to us may vary from time to time, but include the EU / UK Trade and Cooperation Agreement, the Digital Services Act, the Digital Markets Act, the Payment Services Directive and recent proposals for its reform, the Product Safety Regulation, passenger rights legislation including the 2023 Passenger Mobility Package.
Communication Activities
Which? publishes position papers and holds a range of events on priority issue areas.
Interests Represented
Does not represent commercial interests
Member Of
Which? is a member of the European Consumers' Association (BEUC) and Consumers International (CI). Which? is also active in the Transatlantic Consumer Dialogue (TACD). We conduct some of our product testing through International Consumer Research & Testing (ICRT).
Organisation Members
As explained further below, Consumers' Association is funded largely through individual membership subscriptions to Which? Ltd products and services. Subscriber numbers as at June 2025 were 500,063. Further details on governance are available at https://www.which.co.uk/about-which/governance-overview-avYon8B79ffr.
Additional Information
Which?'s annual reports (including full financial data) can be found here: https://www.which.co.uk/about-which/company-info/which-annual-reports The above budget figure is based in Euros based on the relevant exchange rate on the last business day before the end of our latest annual financial period. The exact figure from our accounts in Pounds Sterling is £83,665,000 for total income.
Commissioner Meetings
No recorded meetings with EU commissioners.