Smoke Free Sweden

Mission & Goals

Raising awareness and doing research on the best practice of Sweden's tobacco control efforts, which have added harm reduction methods to traditional tobacco control. Sweden will soon be the first country to become smoke-free, which global health experts generally consider to be a smoking prevalence of 5% or less of the adult population. This makes Sweden the only European nation close to reaching the smoke-free goal set by the EU, 17 years ahead of the 2040 target. This can be attributed to Sweden's pragmatic, risk-based approach in the regulation of alternative nicotine products. The best way to reduce the harm from smoking is to quit altogether. However, for smokers who are unable or unwilling to quit, switching to alternative nicotine products can be life-saving, as we have seen in the case of Sweden.