PRO Circularity Alliance

Mission & Goals

We are a cross-material, member-driven industry association representing the interests of PROs across all waste streams. Founded to respond to a rapidly evolving regulatory environment, we bring together PROs from across Europe to strengthen their role, share knowledge, and shape policy through collective action. As a Brussels-based association, we operate at the heart of EU policymaking. We actively engage with institutions, participate in expert groups, and provide our members with structured access to decision-making processes and regulatory developments that shape EPR across Europe. Our work focuses on: • Monitoring EU policy and regulatory developments • Coordinating joint advocacy and position papers • Supporting members through technical collaboration and working groups • Providing early insights and briefings to stay ahead of change Governed by PROs themselves, we are independent, transparent, and guided by those who operate real-world take-back systems.