Pendulibrium

EU Legislative Interests

Answering the Call for expressions of interest from EU/EEA/Western Balkans-based businesses to invest in the Western Balkans. The company is a mission-driven sports tech organization specializing in AI-powered solutions for football scouting and player development. Its core objective is to bridge the gap between grassroots talent and professional opportunities by digitizing outdated scouting systems and empowering local stakeholders with modern tools, data, and skills. Through its innovative digital platform, the company enables football clubs, academies, and federations to evaluate youth players objectively and efficiently, using performance analytics, video analysis, and smart data aggregation. A central focus of the company’s activities is accelerating the digital transition within the sports sector, especially in underserved and less digitally mature regions. The company’s platform replaces informal, manual scouting methods with a mobile-first, cloud-based ecosystem that is fully GDPR-compliant and optimized for low-bandwidth environments. This allows even rural or remote football communities in the Western Balkans to access cutting-edge technology and participate in broader talent networks. By integrating local institutions—such as football academies, grassroots clubs, and NGOs—into a unified digital framework, the company fosters interoperability, transparency, and cross-border data collaboration. Beyond technology deployment, the company is deeply committed to human capital development as a driver of sustainable socio-economic impact. As part of its project in the Western Balkans, the company will train over 100 local coaches, scouts, and analysts in digital scouting methodologies, equipping them with relevant skills in sports data analysis, AI-assisted video review, and platform-based talent profiling. These capacity-building efforts not only enhance local employment opportunities within the sports and tech sectors but also align with EU goals of empowering youth, advancing digital literacy, and increasing access to tech-driven professions. The company views football as a high-impact entry point for broader digital inclusion and workforce transformation. By embedding training and certification programs within its platform rollout, it ensures that local professionals are not only users but also contributors and innovators in the ecosystem. These efforts are particularly crucial in regions with limited access to formal training infrastructure, where digital skilling can serve as a catalyst for both personal development and community advancement. The company’s model also contributes to regional integration—another key EU objective—by establishing the first cross-border digital database of youth footballers in the Western Balkans. This facilitates structured data-sharing and joint scouting efforts between Serbia, Bosnia and Herzegovina, and North Macedonia, strengthening professional mobility and regional cooperation through sport. In summary, the company offers a scalable, technology-enabled solution that supports the EU’s dual goals of digital transition and human capital development. Its platform reduces digital divides, equips the next generation of sports professionals with future-proof skills, and builds a replicable model that can extend into other sectors, such as education, health, and social development—contributing meaningfully to inclusive growth across the region.

Communication Activities

None yet.

Interests Represented

Promotes their own interests or the collective interests of their members

Member Of

- FINKI (https://www.finki.ukim.mk/en) - FITR (https://fitr.mk/en/elementor-13617/) - Macedonia 2025 (https://www.macedonia2025.com/)

Organisation Members

None.

Additional Information

Application for a call for EU/EEA/Western Balkans-based businesses to invest in the Western Balkans.