Optima Communication

EU Legislative Interests

ENERGY & CLIMATE Directive (EU) 2023/1791 on Energy Efficiency (recast) Directive (EU) 2018/2002 amending Directive 2012/27/EU on Energy Efficiency COM(2022) 552 final – EU Action Plan on Digitalising the Energy System Regulation (EU) 2019/943 on the Internal Market for Electricity Regulation (EU) 2021/1119 establishing the European Climate Law COM(2020) 789 final – A Renovation Wave for Europe COMMUNICATION, SOCIAL INCLUSION & TOURISM Decision No. 1313/2013/EU on a Union Civil Protection Mechanism COM(2021) 102 final – European Pillar of Social Rights Action Plan Regulation (EU) 2021/947 – Neighbourhood, Development and International Cooperation Instrument (NDICI – Global Europe) Regulation (EU) 2021/1060 – Common Provisions for ERDF, ESF+, CF, JTF Regulation (EU) 2021/1058 – European Regional Development Fund and Cohesion Fund Regulation (EU) 2021/1059 – Interreg (European Territorial Cooperation) COM(2010) 352 final – Europe, the world's No. 1 tourist destination DIGITAL, ICT & ACCESSIBILITY Regulation (EU) 2022/2065 – Digital Services Act COM(2022) 720 final – Interoperable Europe Act Regulation (EU) 2018/1724 – Single Digital Gateway COM(2020) 67 final – A European Strategy for Data Directive (EU) 2016/2102 on the accessibility of the websites and mobile applications of public sector bodies EDUCATION, INSTITUTIONAL SUPPORT & PRE-ACCESSION Regulation (EU) 2021/817 – Erasmus+ Programme (2021–2027) Regulation (EU) 2021/948 – Instrument for Pre-accession Assistance (IPA III) Regulation (EU) 2021/241 – Recovery and Resilience Facility

Communication Activities

ENERGY & CLIMATE Energy Efficiency Campaign–Agjencia për Efiçencën e Energjisë (2023–2024) Awareness-raising and training campaign on energy saving in housing, transport, and industry. Deliverables included visual content, reports, and workshops, aligned with the Energy Efficiency Directive and European Climate Law. Public Communication & Branding–KESH (2023–2024-2025) Promotional materials and stakeholder engagement tools developed for Albania’s state-owned energy producer. Aligned with the Energy Market Regulation and Climate Law to support energy transition messaging. OST -PowerFactory Platform Visibility (2025) Supported the deployment of DIgSILENT PowerFactory for the Albanian Transmission System Operator (OST) with strategic communication on smart grid systems and digitalization of the energy sector. COMMUNICATION, SOCIAL INCLUSION & TOURISM TO BE READY Project–Ministry of Defence (2022) Created and implemented the full communication strategy for an Interreg IPA CBC project on civil protection. Included animated videos, leaflets, infographics, and messaging aligned with the EU Civil Protection Mechanism. EU4Municipalities (NALAS Albania) Designed EU-branded promotional materials (USBs, tote bags, roll-ups) to promote decentralization and local governance visibility in line with NDICI and Cohesion Policy requirements. FITUR Madrid 2025 & ITB Berlin 2025–Ministry of Tourism Developed concepts, visuals, and audio-visual materials for Albania’s national stands at major EU tourism expos. These supported EU’s tourism strategy and external cultural promotion objectives. Digital Nomad Festival–Municipality of Tirana (2024) Complete creative concept and campaign strategy for an international digital workforce event aligned with the EU Data Strategy and innovation frameworks. DIGITAL, ICT & ACCESSIBILITY Website Maintenance–High Judicial Council (2023–2024) Maintenance and optimization of the judiciary’s digital portal in line with the Single Digital Gateway Regulation and accessibility standards. Mobile Application Development–Albanian Telegraphic Agency&Consumer Protection Agency Designed and delivered public-facing apps with animated content, news access, and user tools, ensuring compliance with the EU Web and Mobile Accessibility Directive. SASPAC Projects–Greece–Albania IPA CBC Consultancy and communication concept development for circular economy, waste management, and smart cities, aligned with Interreg and cohesion communication principles. EDUCATION & PRE-ACCESSION SUCCESS Project–Epoka University (Erasmus+ CBHE) Supplied ICT equipment and software tools for university–enterprise cooperation in Albania, as part of a visibility and modernization effort under Erasmus+. Fushë-Arrëz & Mirditë–ICT Procurement for Municipalities (IPA III) Supplied EU-compliant ICT equipment for digital transformation in rural governance, aligned with IPA III and Common Provisions Regulation. OC engaged with EU via contracts, programmes, and visibility under IP.The outreach has included: 1.Implementation of communication strategies under EU-funded projects (e.g. TO BE READY – Interreg IPA; Energy Efficiency Awareness Campaign – IPA) 2.Direct collaboration with national authorities (Ministry of Defence, Ministry of Tourism, OST, KESH, KLGJ, municipalities) on communication activities funded by the EU 3.Delivery of EU-branded promotional and visibility materials in compliance with EU Communication and Visibility Guidelines (e.g. EU4Municipalities, FITUR/ITB events, UNOPS/EU4Culture) 4.Support to EU-coordinated public events and campaigns, including stakeholder meetings, educational workshops, and public engagement on EU-aligned reforms 5.Development of digital tools (websites, mobile applications) enhancing transparency and access to EU-funded services 6.Consultancy for the preparation of communication content for projects co-funded by the EU and implemented by Albanian beneficiaries in energy, ICT, environment, and education sectors.

Interests Represented

Promotes their own interests or the collective interests of their members

Member Of

Optima Communication is not formally a member of any EU-level associations or networks.

Organisation Members

Optima Communication is a private company and does not have members or affiliated entities. All operations are conducted internally by its project teams and staff. The company occasionally collaborates with other service providers or experts on a project basis but does not maintain formal affiliations or subsidiary entities.

Additional Information

The company does not receive grants. All activities covered by the Optima Communication are carried out through sales and service contracts.