New Nicotine Alliance UK

Mission & Goals

The NNA developed from a group of individuals who - by themselves and through their links with leading smoking and tobacco researchers and policy analysts – have contributed in the last two years to improving individual, organisational and public understanding of what is known as ‘tobacco harm reduction’. We wish to see a mature public and organisational understanding of the potential of safer nicotine products for reducing cigarette smoking, including their safety and efficacy, and hence contribute to the reduction in cigarette smoking.