McDonald’s Global Franchising Limited
Budget
€600 — €0
EP Access
3
accredited persons
Staff
5
1.7 FTE
EU Grants
None
Mission & Goals
McDonald’s is a leading player in the food service industry across the European Union countries, serving communities in all 27 member states of the EU for over 50 years. With a massive presence in over 3,500 cities and almost 6,500 restaurants, McDonald’s and its franchisees have established the brand as a major employer, providing jobs for almost 300,000 people aged 16 to 65. McDonald’s remains a key player in the region thanks to its diverse network of franchisees, farmers, food producers, and suppliers. This collaboration has allowed McDonald’s to remain a dependable source of economic growth, entrepreneurialism, and progress for communities across Europe for half a century. We aim to assist as appropriate European decision-makers and opinion-formers in making informed decisions and contributing to knowledgeable debates by sharing in transparent manner relevant information and our business expertise in areas of public policies where we are able to input usefully.
EU Legislative Interests
1) Policy frameworks monitored (EU-level) EU competitiveness and simplification agenda (2024–2029 mandate), including regulatory burden reduction, implementation focus, and Omnibus simplification packages Competitiveness Compass (Commission roadmap covering innovation, decarbonisation, resilience, and competitiveness) Clean Industrial Deal (competitiveness and decarbonisation roadmap, with circularity as a core pillar) Circular Economy Act (upcoming horizontal circularity framework, including EPR and reporting simplification) Vision for Agriculture and Food (2025–2029 agri‑food policy framework, including follow‑on reviews such as UTP and CMO) European Water Resilience Strategy European social and labour agenda, including the Pact for European Social Dialogue and the Quality Jobs Roadmap (with a Quality Jobs Act announced for 2026) 2) Specific strategies and initiatives monitored Competitiveness / simplification / industry Competitiveness Compass flagship initiatives (including AI uptake, technology diffusion, simplification, and Single Market measures) Omnibus simplification packages (covering sustainability reporting, due diligence, and future Digital, Environmental, and Food Safety files) Circular Economy Act preparatory process (consultations and policy development, including EPR harmonisation and reporting simplification) Social / employment Quality Jobs Roadmap and preparation of a Quality Jobs Act (2026) Pact for European Social Dialogue Digital / consumer Digital Fairness Act (consumer protection in digital environments, including dark patterns and online marketing practices) AI transparency and labelling initiatives (including work on marking AI‑generated content) Food / agriculture / sustainability Vision for Agriculture and Food follow‑up initiatives (including UTP and CMO review signals) EU Deforestation Regulation (implementation, targeted revision, delayed application, and simplification review) 3) EU legislative proposals and policies targeted A) Sustainability / packaging / circular economy Packaging and Packaging Waste Regulation (PPWR): implementation, guidance, FAQs, and secondary legislation PPWR reuse and BYO provisions (Articles 32–33): sector implementation and interpretation through voluntary guidelines Circular Economy Act: upcoming file shaping circular market rules, EPR harmonisation, and reporting simplification Single‑Use Plastics Directive (SUPD): Commission evaluation and potential implications for coherence with PPWR Extended Producer Responsibility (EPR): governance and administrative burden developments, notably in the context of simplification B) Corporate sustainability reporting / due diligence Omnibus I simplification package on sustainability reporting and due diligence Broader Omnibus simplification pipeline (Digital, Environmental, and Food Safety) C) Environment / supply chains EU Deforestation Regulation (EUDR): targeted revision, postponement, and Commission simplification review (by 30 April 2026) D) Food, agriculture, and animal welfare Animal welfare legislative package (on‑farm welfare / livestock policy direction) Unfair Trading Practices (UTP) Directive evaluation and revision track CAP reform and post‑2027 agriculture policy direction E) Digital / marketing / media Audio‑Visual Media Services Directive (AVMSD): revision of advertising rules and marketing to children Digital Fairness Act: consumer protection rules relevant to digital marketing and influencers F) Employment / industrial relations European Works Council (EWC) Directive revision Quality Jobs Roadmap and Quality Jobs Act (2026), including related social dialogue initiatives
Communication Activities
https://nosilverbullet.eu/ https://forsustainablepackaging.eu/ https://impact.economist.com/projects/mcdonalds-and-regenerative-agriculture/ https://euyoungfarmers.eu/about/partners/ https://cpic-coalition.eu/
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
-American Chamber of Commerce to the EU www.amchameu.eu -Serving Europe www.servingeurope.com -World Federation of Advertisers (WFA) www.wfanet.org -EU Pledge www.eu-pledge.eu -European Paper Packaging Alliance www.eppa-eu.org -Together for Sustainable Packaging www.forsustainablepackaging.eu -4Ever Green Alliance www.4evergreenforum.eu -Consumer-portion Packaging Innovation Coalition https://cpic-coalition.eu/ -AIM-Progress https://aim-progress.com/
Additional Information
The estimated annual costs consist of personnel costs, consultancy fees and costs for events & publications. In order to avoid double counting, costs for membership fees paid to the organizations listed above are not included in the estimated annual costs.
Commissioner Meetings
No recorded meetings with EU commissioners.