Recent meetings
No recorded meetings with EU commissioners.
Mission & Goals
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com
EU Legislative Interests
-Toy Safety Regulation and safety-related legislation such as GPSR, REACH, CLP, RoHS, Rapex, Market Surveillance -Digital Services Act, Digital Fairness Act, comprising IPR & Digital platforms -EU Green Deal-related proposals, incl. Packaging and Packaging Waste Regulation, Waste Framework Directive, Green Claims, Eco-design, Right to Repair -Batteries legislation -CSRD, CSDDD -AI Regulation, Virtual Worlds -EU Gender Equality Strategy -EU trade agreements with third countries -EU support to market access in third countries imposing non-tariff barriers to trade
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
Toy Industries of Europe (TIE) Amcham EU World Federation of Advertisers (WFA)
Organisation Members
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