Marketing Greece

Mission & Goals

Marketing Greece SA is the collaboration of private tourism sector, was established as a non-profit initiative in 2013 by the Greek Tourism Confederation (SETE) and the Hellenic Chamber of Hotels and its goal is to strengthen Greek tourism and enhance the image and reputation of Greece through the repositioning and promotion of all aspects of its tourism product. Marketing Greece builds strategies and designs action plans for destinations, incorporating the values of sustainable development, designs and runs innovative campaigns, narrating stories about Greece and diving into the identity of each destination. Moreover, the company captures the unique characteristics of each and every destination in Greece with respect to local communities and corporate social responsibility. Marketing Greece operates across multiple pillars: digital marketing, brand storytelling, destination management consulting, and stakeholder engagement.