M-BUKING SOFT DOO

EU Legislative Interests

Digital Single Market (DSM) Merakzy supports the Digital Single Market by enabling seamless cross-border digital travel services tailored specifically for small and medium-sized travel agencies. Our platform offers a turnkey technological infrastructure that helps digitize a traditionally fragmented sector, reducing barriers to competition and enabling agencies to expand operations across EU borders. By promoting interoperability and standardized data exchange, Merakzy aligns with DSM objectives of creating a unified, competitive digital market benefiting consumers and businesses alike. Digital Services Act (DSA) Merakzy complies with the Digital Services Act by ensuring full transparency in travel pricing and availability. Our platform provides equitable access to small travel agencies, enabling them to compete fairly alongside larger players and global platforms. We uphold strict GDPR compliance and ethical data management, securing personal and commercial data privacy. This fosters trust among users and aligns with DSA’s goals of transparency, fairness, and user protection in digital services. EU Artificial Intelligence Act Our AI-driven features, including room allocation optimization and dynamic pricing, are developed following principles set out in the EU Artificial Intelligence Act. We prioritize building explainable, low-risk AI models that avoid bias and deliver fair, data-driven decisions. Merakzy’s AI systems are designed to be transparent and auditable, promoting trustworthy AI adoption in travel agency operations and enhancing customer satisfaction through optimized service delivery. European Data Strategy Merakzy aggregates large volumes of structured tourism data from diverse sources, contributing to the development of a European tourism data space. Our platform supports secure and interoperable data sharing, encouraging innovation and advanced analytics in travel services. By adhering to EU standards on data governance and privacy, Merakzy helps build a trusted data ecosystem that benefits travel agencies, suppliers, and travelers, fostering a data-driven tourism economy. EU Green Deal / Sustainable Tourism Merakzy actively supports the EU Green Deal’s goals by promoting sustainable tourism practices. Our AI-powered demand redistribution models help mitigate over-tourism in popular destinations by optimizing room allocation and encouraging travel to less saturated areas. Through dynamic pricing and targeted marketing tools, we promote environmentally friendly travel choices and contribute to reducing the sector’s carbon footprint, supporting regional economic balance and environmental sustainability. SME Strategy for a Sustainable and Digital Europe Merakzy accelerates digital transformation for small and medium-sized travel agencies by providing accessible tools to manage operations, CRM, and pricing dynamically. We reduce these agencies’ dependency on dominant global platforms, enhancing their competitiveness and ability to grow sustainably. Our platform helps foster local economic development and inclusion within the digital economy, aligning directly with the SME Strategy’s focus on sustainability and digital empowerment. Digital Europe Programme (DEP) Merakzy advances the Digital Europe Programme’s aims by integrating AI, big data, and cloud technologies into the tourism sector. Our scalable and interoperable platform builds strategic digital capacities, enabling travel agencies to improve operational efficiency and customer experience. We collaborate with public and private stakeholders to promote digital skills, innovation, and inclusive growth across European regions, furthering DEP objectives of sustainable and competitive digital transformation.

Communication Activities

So far we haven't had any outreaches with the EU institutions. We plan to have activities targeting the two pillars Digital transition and Sustainable tourism present in the Publication of the Call for expressions of interest from EU/EEA/Western Balkans-based businesses to invest in the Western Balkans

Interests Represented

Promotes their own interests or the collective interests of their members

Member Of

Our company is not yet a part of any network, association or a chamber.

Organisation Members

Among our investors and affiliated entities, we disclose Business Accelerator UKIM as a investor and shareholder in our company with a stake of 11.4%. Business Accelerator UKIM is an established organization that manages an EIT hub (European Institute of Innovation and Technology) programs associated with the EU. For more information about Business Accelerator UKIM, please visit their website: https://bauaccelerator.com/ They are registered with the EU Transparency register and they do not own an EU Transparency ID. Apart from this, our other investors have no ties, interests, or business relationships with the European Union.