JT International
Budget
€2 — €250
EP Access
6
accredited persons
Staff
6
6 FTE
EU Grants
None
Mission & Goals
JTI is a leading international tobacco company selling its products in more than 130 markets. It is the global owner of both Winston and Camel, respectively the second and third largest cigarette brands in the world. Other global brands include MEVIUS and LD. JTI is also a major player in the Reduced-Risk Products category with its heated tobacco brand, Ploom, vaping brand, Logic, and Nordic Spirit nicotine pouches. JTI is committed to reducing the health impact of smoking by investing in, developing and bringing to market innovative alternatives that expose users to significantly fewer toxicants. JTI is a responsible and evolving company with a commitment to sustainable business practices championing the principle of informed adult choice. It supports and advocates for balanced, science-based regulation of tobacco and new nicotine products. Headquartered in Geneva, Switzerland, JTI employs +46,000 people and was awarded Global Top Employer for the eleventh consecutive year in 2025.
EU Legislative Interests
• Directive 2014/40/EU: of the European Parliament and of the Council of 3 April 2014 on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products and repealing Directive 2001/37/EC • Directive 2011/64/EC on the structure and rates of excise duty applied to manufactured tobacco (codification) and Directive 2008/118/EC concerning the general arrangements for excise duty and repealing Directive 92/12/EEC. • The Trademark Directive (2008/95/EC) and the Community Trademark Regulation (207/2009/EC). • Better Regulation • International FTAs • Proposal for a Directive of the European Parliament and of the Council on the reduction of the impact of certain plastic products on the environment • Proposal for an Inter-Institutional agreement on a mandatory Transparency Register, COM(2016)0627 • Regulation (EU) 2024/1781 of the European Parliament and of the Council of 13 June 2024 establishing a framework for the setting of ecodesign requirements for sustainable products • Regulation (EU) 2025/40 of the European Parliament and of the Council of 19 December 2024 on packaging and packaging waste, amending Regulation (EU) 2019/1020 and Directive (EU) 2019/904 • Directive (EU) 2022/2464 of the European Parliament and of the Council of 14 December 2022 amending Regulation (EU) No 537/2014, Directive 2004/109/EC, Directive 2006/43/EC and Directive 2013/34/EU, as regards corporate sustainability reporting • Directive (EU) 2024/1760 of the European Parliament and of the Council of 13 June 2024 on corporate sustainability due diligence • Regulation (EU) 2019/2088 of the European Parliament and of the Council of 27 November 2019 on sustainability‐related disclosures in the financial services sector • Regulation (EU) 2024/3015 of the European Parliament and of the Council of 27 November 2024 on prohibiting products made with forced labour on the Union market • Regulation (EU) 2023/1115 of the European Parliament and of the Council of 31 May 2023 on the making available on the Union market and the export from the Union of certain commodities and products associated with deforestation and forest degradation • Regulation (EU) 2023/1542 of the European Parliament and of the Council of 12 July 2023 concerning batteries and waste batteries • Directive (EU) 2024/1799 of the European Parliament and of the Council of 13 June 2024 on common rules promoting the repair of goods • Directive 2012/19/EU of the European Parliament and of the Council of 4 July 2012 on waste electrical and electronic equipment
Communication Activities
EU Affairs news bulletin and periodic newsletter: https://jtieuaffairs.brussels/
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
• Tobacco Europe (TE) • Japan Business Council in Europe (JBCE) • Business Europe • Nordic Nicotine Pouches Alliance (NNPA) • American European Community Association (AECA) • The Kangaroo Group • Europen • Ad Hoc Council • Wirtschaftsrat der CDU • While not a member, JT International supports the Consumer Choice Center
Organisation Members
The EU Affairs Office is part of JT International SA
Additional Information
These costs include staff costs, office rental and expenditure, membership and service subscription fees.
Commissioner Meetings
No recorded meetings with EU commissioners.