Recent meetings
| Date | Commissioner / Cabinet | Topic | File |
|---|---|---|---|
| 02 Mar 2026 | Ana Xavier Head of Unit | Some topics on new Machinery Regulation and Omnibus IV | SRC |
| 02 Mar 2026 | Ana Xavier Head of Unit | Some topics on new Machinery Regulation and Omnibus IV | — |
| 04 Jun 2025 | Johannes Van Den Bossche Cabinet member | Introductory Meetings / The views of the company on the Vision for Agriculture and Food | — |
| 04 Jun 2025 | Christophe Hansen Commissioner | Introductory Meetings / The views of the company on the Vision for Agriculture and Food | SRC |
| 04 Jun 2025 | Barbara Bonvissuto Director | Application of the new Machinery Regulation (interplay with AI) and potential developments of New Legislative Framework (NLF). | — |
| 04 Jun 2025 | Johannes Van Den Bossche Cabinet member | Introductory Meetings / The views of the company on the Vision for Agriculture and Food | SRC |
| 04 Jun 2025 | Barbara Bonvissuto Director | Application of the new Machinery Regulation (interplay with AI) and potential developments of New Legislative Framework (NLF). | SRC |
| 04 Jun 2025 | Christophe Hansen Commissioner | Introductory Meetings / The views of the company on the Vision for Agriculture and Food | — |
| 05 Jun 2023 | Zaneta Vegnere Cabinet member | Trade & Technology Council, Global Steel and Aluminum Arrangement, Critical Minerals Agreement | SRC |
| 05 Jun 2023 | Zaneta Vegnere Cabinet member | Trade & Technology Council, Global Steel and Aluminum Arrangement, Critical Minerals Agreement | — |
| 26 Apr 2023 | Wolfgang Burtscher Director-General | exchange of views on sustainable agriculture and precision agriculture | — |
| 26 Apr 2023 | Wolfgang Burtscher Director-General | exchange of views on sustainable agriculture and precision agriculture | SRC |
| 06 Apr 2017 | Christiane Canenbley Cabinet member | Possible visit of Commissioner Hogan to John Deere | — |
| 06 Apr 2017 | Christiane Canenbley Cabinet member | Forthcoming visit of the Commissioner to Germany | SRC |
| 06 Apr 2017 | Christiane Canenbley Cabinet member | Possible visit of Commissioner Hogan to John Deere | SRC |
| 06 Apr 2017 | Christiane Canenbley Cabinet member | Forthcoming visit of the Commissioner to Germany | — |
| 10 Dec 2015 | Tom Tynan Cabinet member | Business discussion | — |
| 10 Dec 2015 | Phil Hogan Commissioner | Agricultural Matters | SRC |
| 10 Dec 2015 | Tom Tynan Cabinet member | Business discussion | SRC |
| 10 Dec 2015 | Phil Hogan Commissioner | Agricultural Matters | — |
Mission & Goals
Since its foundation in 1837, John Deere has developed and delivered innovative products of the highest quality to those who cultivate and harvest the land. JD works tirelessly to develop and offer products that are efficient and minimize environmental impact. With 2014 revenues of $36 billion, DE is the leading agricultural and forestry machinery company in the world. The company portfolio is varied and operates mainly through 3 product segments: Agriculture and Construction equipment; Turf and Forestry equipment; and additional supporting businesses such as Financial Services which provides financing to our customers, Power Systems that manufactures engines and Intelligent Solutions Group which develop new technologies to produce more with less. For more information visit: www.deere.com
EU Legislative Interests
Through its European Public Affairs department, John Deere works with EU policy makers providing insights into the challenges of machinery manufacturing and distributing. We represent the company's position on relevant upcoming EU legislation that applies to our sector and ensure accurate understanding and implementation. Major fields of interest include legislation applicable to our products and our priorities in Europe, such as Transport Policies, Environment, Climate Action, Energy, Industry, Competition, Consumers, Trade, Internal Market, Taxation, Industrial Property, Enterprise, AI, Digital Agenda.
Communication Activities
The main event we can foresee is a) the European Bee Award we founded and sponsor, which takes place at the European Parliament every year since 2014 in December and b) the Induustry's summit (CEMA summit) dedicated to Sustainable farming.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
In the EU, John Deere is an active member of the European Association of Agricultural Machinery (CEMA). We also participate in national sectorial association related to our diverse businesses that contribute to CEMA, the European Association of Internal Combustion Engine Manufactures (EUROMOT), All Terrain Vehicle Industry European Association (ATVEA), the European Engineering Industries Association (ORGALIME), the European Garden Machinery Industry Federation (EGMF), the American European Community Association (AECA).
Organisation Members
AIOTI