International Fresh Produce Association
Recent meetings
| Date | Commissioner / Cabinet | Topic | File |
|---|---|---|---|
| 16 Apr 2026 | Catherine Geslain-Laneelle Director | Exchange of views on priorities for the fresh produce sector in Europe | — |
| 16 Apr 2026 | Catherine Geslain-Laneelle Director | Exchange of views on priorities for the fresh produce sector in Europe | SRC |
| 28 Jan 2026 | Antonio Parenti Director | Safe Hearts Plan | — |
| 28 Jan 2026 | Antonio Parenti Director | Safe Hearts Plan | SRC |
| 21 May 2025 | Pierre Bascou Deputy Director-General | Introductory meeting | — |
| 21 May 2025 | Pierre Bascou Deputy Director-General | Introductory meeting | SRC |
Mission & Goals
The International Fresh Produce Association (IFPA) unites the fresh produce and floral industry to build a vibrant, healthy and sustainable future for across the globe. As the largest and most diverse association for the fresh produce and floral supply chain worldwide, we are the only organisation that effectively combines world-facing advocacy with industry-focused support. Guided by the belief that our sector can play a key role in addressing some of the world’s most pressing challenges, we are here to ensure everyone, from farm to fork, can reap the benefits of fresh produce.
EU Legislative Interests
CVD Action Plan Vision for Agriculture and Food EU Trade agenda & Tariff Negotiations Single Use Plastic Directive Packaging and Packaging Waste Regulation 2040 Climate Target Production toolbox (e.g. pesticides, new genomic techniques) EU Initiatives for Health and Nutrition EU Agricultural Research and Innovation CVD Action Plan/Safe Hearts Plan Food and Feed Omnibus Simplification Food Waste Targets Bioeconomy Strategy Water Resilience Strategy Consumer Information/Food Labelling
Communication Activities
Social media campaign on IFPA Europe LinkedIn page tied to the Cardiovascular Disease Action Plan https://www.linkedin.com/showcase/ifpa-europe/posts/?feedView=all Policy Paper on recommendations for the Cardiovascular Disease Action Plan https://www.freshproduce.com/siteassets/files/advocacy/ifpa-factsheet-cvd-1.pdf https://www.freshproduce.com/siteassets/files/advocacy/ifpa-position-paper-on-cvd-action-plan-and-nutrition.pdf https://www.freshproduce.com/siteassets/files/advocacy/20251202_ifpa-letter-to-DG-SANTE.pdf https://www.freshproduce.com/siteassets/files/advocacy/ifpa-factsheet-cvd.pdf https://www.freshproduce.com/siteassets/files/advocacy/ifpa-eu-positioning-on-health-and-nutrition.pdf Comprehensive Global Front of Pack Labelling Database information https://www.freshproduce.com/siteassets/files/advocacy/ifpa---front-of-pack-nutrition-labelling-case-studies---chile-and-canada---feb-2026.pdf Proposed Criteria for an EU definition of Ultra-Processed Foods https://www.freshproduce.com/siteassets/files/advocacy/ifpa---proposed-criteria-for-an-eu-definition-of-ultra-processed-foods_february-2026.pdf
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
Alliance for Sustainable Packaging for Foods, https://www.allianceforsustainablepackaging.com/en/ Global Coalition for Fresh Produce https://producecoalition.net/
Organisation Members
3000 member companies, operating in 47 countries, spanning the entire supply chain from seed to grower-shipper to retail. https://www.freshproduce.com/membership/advertise-and-sponsor/