Interactive Advertising Bureau of Canada

Mission & Goals

Established in 1997, IAB Canada is the national voice and thought leader of the Canadian digital marketing and advertising industry. Representing over 250 of Canada’s most respected advertisers, ad agencies, media companies, service providers, educational institutions and government associations, our members represent a diverse range of stakeholders in the rapidly growing Canadian digital marketing and advertising sector, and include numerous small and medium sized enterprises. The organization represents over 90% of the $22B digital advertising industry in Canada. IAB Canada is a fully independent entity registered in Canada with a fully Canadian Board of Directors but collaborates regularly with its network of 46 international IABs. Our goal is to ensure the digital advertising industry grows responsibly with international collaboration to develop frameworks and standards that allow for fair and sustainable growth and access across markets.