Interactive Advertising Bureau Europe
Budget
€50 — €0
EP Access
3
accredited persons
Staff
4
3.25 FTE
EU Grants
None
Mission & Goals
Established in 1998, IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
EU Legislative Interests
Digital Omnibus package Digital Fairness Act Digital Services Act package Data Act AI Act AI Guidelines on prohibited practices AI guidelines on high-risk use-cases European Media Freedom Act EMFA guidelines on audience measurement Transparency and targeting of political advertising regulation Additional procedural rules relating to the enforcement of the GDPR General Data Protection Regulation Consumer Acquis and Unfair Commercial Practices Directive Trans-Atlantic Data Privacy Framework DSA Code of Conduct on Disinformation Memorandum of Understanding on Online Advertising and IPR Cookie Pledge Consumer Agenda Audiovisual Media Services Directive DSA code of onduct on online advertising Payment Services Regulation Simplification of the digital package Omnibus package on sustainability Proposal for Green claims directive Revision of the Sustainable Finance Disclosure Regulation
Communication Activities
Outreach to the EU institutions on policy priorities, meetings of policy experts from our membership, drafting of analyses and position papers, submission to public consultations, public events, roundtable discussions, workshops and conferences on policy priorities, guidance to members on standards and compliance.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
EIF (European Internet Foundation) ICDP (Industry Coalition on Data Protection) EASA (European Advertising Standards Alliance) EDAA (European Digital and Interactive Advertising Alliance) EURid (European Registry for Internet Domains) ICC (International Chamber of Commerce Belgium) AIG (Advertising Information Group) World Wide Web Consortium (W3C) The Future of Privacy Forum
Organisation Members
IAB Europe has both corporate membership and national organisation membership. For a full list, please visit our website's member directory: https://iabeurope.eu/members-directory/
Commissioner Meetings
No recorded meetings with EU commissioners.