Ino Recycling Sh.P.K
Budget
€200 — €0
EP Access
0
accredited persons
Staff
12
9 FTE
EU Grants
None
Mission & Goals
Inno Sh.P.K, based in Mitrovica, Kosovo, operates at the intersection of environmental sustainability and inclusive economic development. Strategically located at a central point that bridges the South and North of Kosovo, the company is positioned to serve a broad customer base spanning urban centers, rural communities, and underrepresented groups. Inno Sh.P.K aims to lead Kosovo’s transition toward a circular economy by transforming paper waste into high-quality recycled products. The company is committed to reducing environmental pollution, supporting informal workers in the recycling value chain, and offering sustainable packaging alternatives that align with EU standards and global sustainability trends. With an investment of €320,000 in equipment and an annual rent of €6,600, Inno Sh.P.K employs both manual and automatic processing methods. Inno Sh.P.K leverage relies on the support of over 10 licensed recyclers, 38 municipalities, and 1,500+ businesses.
EU Legislative Interests
Inno Sh.P.K aligns its business strategy and operations with key European Union policies and legislative frameworks that support the transition to a circular economy, promote waste reduction, and encourage sustainable product innovation. The main EU legislative proposals and policies targeted include: EU Circular Economy Action Plan (2020); EU Waste Framework Directive (2008/98/EC); Packaging and Packaging Waste Directive (94/62/EC, currently under revision);EU Industrial Emissions Directive (IED) (2010/75/EU); EU Strategy for Plastics in a Circular Economy; EU Green Public Procurement (GPP) Criteria;
Communication Activities
Public awareness campaigns on recycling and circular economy - Inno Sh.P.K organizes local and national campaigns both online and offline encouraging households, businesses, and institutions to adopt paper waste separation and sustainable packaging which reflect EU priorities such as waste prevention, extended producer responsibility, and phasing out single-use plastics. Workshops with Municipalities and SMEs - Regular workshops are held with municipal waste departments, factories, supermarkets, and SMEs to introduce EU directives such as the Waste Framework Directive and the Circular Economy Action Plan promoting best practices in waste management and sustainable procurement. Partnership events with international stakeholders - Inno Sh.P.K co-hosts forums and roundtables with donors, embassies, and chambers of commerce (e.g., Swiss-Kosovo economic exchange events) to present the business case for sustainable packaging and align investment opportunities with the EU Green Deal and Circular Economy objectives. School engagement & youth education programs - In cooperation with local NGOs and schools, Inno Sh.P.K delivers sessions to students on recycling, plastic alternatives, and the environmental footprint of packaging reinforcing EU goals on long-term behavioral change and citizen engagement. Social media and digital outreach - Through an active presence on Facebook, LinkedIn, and Instagram, the company runs monthly campaigns showcasing success stories of businesses and citizens implementing EU-aligned recycling practices. Hashtags like #GreenKosovo, #CircularEconomy, and #ZeroWaste are used to link the messaging with broader European efforts.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
Chamber of Trade and Industry in Kosovo
Organisation Members
Municipality of Mitrovica
Commissioner Meetings
No recorded meetings with EU commissioners.