Hampire Group Kft.
Budget
€10 — €0
EP Access
0
accredited persons
Staff
1
0.1 FTE
EU Grants
None
Mission & Goals
Hampire Group Kft. is an investment and management holding company focused on the digital content ecosystem in Central and Eastern Europe. Our strategic portfolio includes Betone Media, a leading podcast network and audio-tech provider, and Red Lemon, a prominent PR and Influencer Marketing agency in Hungary. Our mission is to professionalize the digital media landscape by investing in transparent advertising technologies, content quality standards, and ethical influencer marketing practices. We actively bridge the gap between multinational advertisers, independent content creators, and regulatory bodies.
EU Legislative Interests
Regulation on the transparency and targeting of political advertising (Regulation (EU) 2024/900) Digital Services Act (Regulation (EU) 2022/2065) European Media Freedom Act (Regulation (EU) 2024/1083)
Communication Activities
Through our portfolio companies and management activities, we engage in industry advocacy regarding digital advertising transparency. Our CEO is member in the IAB Hungary Audio Working Group and led the creation of the '2025 Podcast Advertising Placement Guide' with the Hungarian Competition Authority. We also collaborate on international standards, such as the localization of Deutsche Welle's 'MethodKit for Podcasts' to support quality journalism.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
Bridge Budapest Foundation Interactive Advertising Bureau (IAB) Hungary Nordic Bridge Community
Organisation Members
Red Lemon Kft. Betone Media Zrt.
Additional Information
Fő tevékenységként nem hajtunk végre érdekképviseleti tevékenységet, csak találkozunk döntéshozókkal amennyiben lehetséges.
Commissioner Meetings
No recorded meetings with EU commissioners.