Freshfel Europe - the forum for the European fresh fruits and vegetables chain
Recent meetings
| Date | Commissioner / Cabinet | Topic | File |
|---|---|---|---|
| 13 Mar 2026 | Denis Redonnet Deputy Director-General | Freshfel Europe and DG TRADE met last Friday to discuss challenges in leveraging Free Trade Agreements (FTAs). | SRC |
| 13 Mar 2026 | Denis Redonnet Deputy Director-General | Freshfel Europe and DG TRADE met last Friday to discuss challenges in leveraging Free Trade Agreements (FTAs). | — |
| 05 Nov 2025 | Johannes Van Den Bossche Cabinet member | Exchange of views on sustainability, simplification, and competitiveness in the fruit and vegetable sector | — |
| 05 Nov 2025 | Johannes Van Den Bossche Cabinet member | Exchange of views on sustainability, simplification, and competitiveness in the fruit and vegetable sector | SRC |
| 16 Oct 2025 | Pierre Bascou Deputy Director-General | The role of interbranch in the supply chain | — |
| 16 Oct 2025 | Pierre Bascou Deputy Director-General | The role of interbranch in the supply chain | SRC |
| 04 Sept 2025 | Elena Panichi Head of Unit | Exchange of views on the European fresh fruit and vegetable trade with the Americas. | — |
| 04 Sept 2025 | Elena Panichi Head of Unit | Exchange of views on the European fresh fruit and vegetable trade with the Americas. | SRC |
| 04 Jun 2025 | Peter Berz Head of Unit | In his mission letter Commissioner Maroš Šefčovič is tasked to “closely monitor the full enforcement of our trade agreements on market access and rules […]”. | — |
| 04 Jun 2025 | Denis Redonnet Deputy Director-General | In his mission letter Commissioner Maroš Šefčovič is tasked to “closely monitor the full enforcement of our trade agreements on market access and rules […]”. | — |
| 04 Jun 2025 | Denis Redonnet Deputy Director-General | In his mission letter Commissioner Maroš Šefčovič is tasked to “closely monitor the full enforcement of our trade agreements on market access and rules […]”. | SRC |
| 04 Jun 2025 | Peter Berz Head of Unit | In his mission letter Commissioner Maroš Šefčovič is tasked to “closely monitor the full enforcement of our trade agreements on market access and rules […]”. | SRC |
| 16 May 2025 | Elena Panichi Head of Unit | Exchange of views on the European fresh fruit and vegetable trade with the Americas | SRC |
| 16 May 2025 | Elena Panichi Head of Unit | Exchange of views on the European fresh fruit and vegetable trade with the Americas | — |
| 24 Apr 2025 | Frank Bollen Head of Unit | Exchange of views on some issues concerning exports of fruits & vegetables to some neighbourhood countries | SRC |
| 24 Apr 2025 | Frank Bollen Head of Unit | Exchange of views on some issues concerning exports of fruits & vegetables to some neighbourhood countries | — |
| 24 Jan 2025 | Ricard Ramon I Sumoy Acting Head of Unit | Exchange of views on the future Vision of agriculture and food | — |
| 24 Jan 2025 | Ricard Ramon I Sumoy Acting Head of Unit | Exchange of views on the future Vision of agriculture and food | SRC |
| 27 Jun 2023 | Kurt Vandenberghe Director-General | Fit for 55 | — |
| 27 Jun 2023 | Kurt Vandenberghe Director-General | Fit for 55 | SRC |
| 27 Jan 2022 | Janusz Wojciechowski Commissioner | 2022 Annual Work Programme of the EU Promotion Policy | SRC |
| 27 Jan 2022 | Janusz Wojciechowski Commissioner | 2022 Annual Work Programme of the EU Promotion Policy | — |
| 14 Dec 2021 | Christiane Kirketerp De Viron Cabinet member | Agricultural Promotion Policy | SRC |
| 14 Dec 2021 | Christiane Kirketerp De Viron Cabinet member | Agricultural Promotion Policy | — |
| 29 Nov 2018 | Jerzy Bogdan Plewa Director-General | exchange of views on fruit market | — |
Mission & Goals
• Represent the interests of small, medium and large companies and associations in the fresh fruit and vegetables sector. • Enhance EU single market and international trade and facilitate the distribution of fresh produce for improved accessibility availability and affordability for consumers • Provide a networking platform where sector representatives from across the chain can meet • Update members on recent legislative and business developments in the fresh fruit and vegetables sector.• Coordinate and facilitate promotional activities with a view to raising fresh fruit and vegetable consumption • Enhance and value the health, safety and sutainable assets of fresh fruits and vegetables
EU Legislative Interests
EU agricultural policy CAP aspecs relating to producers organizations and operational programmes as well as Interbranch Promotion policy School fruit scheme Food and plant safety Quality, nutrition and consumers health Sustainability Environmental policy Trade policy and bilateral agreements SPS issues for market access Research and innovation Customs and trade facilitation
Communication Activities
Freshfel annually publishes the "Freshfel Consumption Monitor" a report that brings together figures on production, trade and consumption of fresh fruit and vegetables across the EU. The document is available free of charge to Freshfel members and interlocutors of the association in the European institutions, and is available for purchase by non-members. Annual event and other associtation meetings interacting with the EU institutions Once a year, Freshfel publishes its annual activity report. The report gives an overview over the activities and is posted on Freshfel Europe website Freshfel Europe also occasionally take part to EU co-financed programme on promotin part of the Enjoy its from Europe initiative.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
Observors status at UNECE, OECD Cooperation with European and international organizations ( horizontal or vertical ) on food or more specific on fruit and vegetables and other agricultural products FAIB ( Federation of International Associations in Belgium) Global Coalition for fresh produce
Organisation Members
http://www.freshfel.org/asp/members/members_list.asp