Foundation Week Without Meat
Budget
€670,403
EP Access
0
accredited persons
Staff
3
2.25 FTE
EU Grants
€184,242
Mission & Goals
Foundation Week Without Meat, in collaboration with partners (e.g. companies in the food industry), aims to make a significant contribution to the challenging climate goals. The current consumption of meat and dairy is directly related to the excessive CO2 emissions that our world is burdened with. Our food system is responsible for no less than one-third of global greenhouse gas emissions, and 60% of this is caused by meat and dairy. In contrast to sustainable solutions such as investing in solar panels or driving electric cars, consuming less meat and dairy creates immediate sustainable impact, which can be addressed today without major investments or compromise from the individual. Therefore, the foundation, alongside its partners, holds the belief that consuming meat and dairy every day is no longer of this time. Through a behaviour change campaign, we intend to promote a flexitarian diet, where meals containing meat and fish are alternated with vegetarian and plant-based dishes.
EU Legislative Interests
SDG 3 - Good health and well-being: Ensure healthy lives and promote well-being for all at all ages. SDG 12 - Responsible consumption and production: Ensure sustainable consumption and production patterns. SDG 13 - Climate action: Take urgent action to combat climate change and its impacts.
Communication Activities
Through our behaviour change campaign 'Week Without Meat', we intend to promote a flexitarian diet, where meals containing meat and fish are alternated with vegetarian and plant-based dishes. As experts by experience, we know that vegetarian and plantbased food is not boring, tasteless, or complicated. By taking on the challenge for seven days and being introduced to new products, recipes, and dishes that promote this new way of eating, people discover the many possibilities and flavors of the vegetarian and plant-based cuisine. With these positive insights and tools, they can gradually incorporate these dishes into their diet in a structured manner. Based on the belief that ‘tasting and trying is believing,’ we strive to inspire participants in the Week Without Meat and provide them with practical guidance. This to make it easier for them to consume less meat (and dairy) during the week and beyond, without giving in on taste.
Interests Represented
Does not represent commercial interests
Member Of
https://cbf.nl/ https://www.like-a-pro.eu/ https://www.triodosfoundation.nl/
Organisation Members
https://www.weekzondervlees.nl/onze-partners/
Commissioner Meetings
No recorded meetings with EU commissioners.