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FO
Trade & Business

Federation of European Data and Marketing

🇪🇺 BELGIUMRegistered 16/12 staff
Disclosed budget
€50,000 — €99,999
Meetings 12mo
3
Policy files
0
Accredited passes
2

Recent meetings

DateCommissioner / CabinetTopicFile
16 Jan 2026
Benjamin Boegel
Cabinet member
Digital OmnibusSRC
16 Jan 2026
Fausto Matos
Cabinet member
Digital OmnibusSRC
16 Jan 2026
Fausto Matos
Cabinet member
Digital Omnibus
19 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 4
19 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 4SRC
18 Mar 2025
Maria Zafra Saura
Cabinet member
Forthcoming Digital Fairness Act, data protection, simplificationSRC
18 Mar 2025
Maria Zafra Saura
Cabinet member
Forthcoming Digital Fairness Act, data protection, simplification
06 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 2SRC
06 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 2
04 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 1
04 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 1SRC
11 Feb 2025
Marco Giorello
Head of Unit
Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)
11 Feb 2025
Rita Wezenbeek
Director
Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)
11 Feb 2025
Rita Wezenbeek
Director
Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)SRC
11 Feb 2025
Marco Giorello
Head of Unit
Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)SRC
20 Sept 2018
Andrus Ansip
Vice-President
GDPR, privacy shield, e-privacy
20 Sept 2018
Andrus Ansip
Vice-President
GDPR, privacy shield, e-privacySRC
30 Jan 2018
Andrus Ansip
Vice-President
GDPR, e-privacySRC
30 Jan 2018
Andrus Ansip
Vice-President
GDPR, e-privacy
24 May 2017
Andrus Ansip
Vice-President
GDPR Implementation and Privacy Shield
24 May 2017
Andrus Ansip
Vice-President
GDPR Implementation and Privacy ShieldSRC
19 Dec 2016
Andrus Ansip
Vice-President
Discussion with industry on general data protection regulation implementation
19 Dec 2016
Andrus Ansip
Vice-President
Discussion with industry on general data protection regulation implementationSRC
23 Nov 2016
Andrus Ansip
Vice-President
E-privacy reviewSRC
23 Nov 2016
Andrus Ansip
Vice-President
E-privacy review

Mission & Goals

The principal aim of FEDMA is to work for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long term value for the companies making up, being client of or serving the European data and marketing industry. Moreover, FEDMA develops ethical standards for the industry to ensure greater consumer trust.

EU Legislative Interests

General Data Protection Regulation Digital Fairness Act ePrivacy Regulation Digital Services Act Digital Markets Act Data Act Regulation on Transparency and Targeting of Political Advertising Artificial Intelligence Act Cookie Pledge Fitness Check on EU Consumer Law - Digital Fairness

Communication Activities

FEDMA organises one event per year for members and non members, as well as 4 Legal Affairs Committees a year (for members only). FEDMA has a website and social media pages on X and LinkedIn. FEDMA also circulates an internal newsletter for its members as well as an external newsletter for anyone interested in following policy news related to data-driven marketing. The purpose of our communication is to raise awareness on the importance of data marketing to the press, regulators and public opinion.

Interests Represented

Promotes their own interests or the collective interests of their members

Member Of

FEDMA is a Board Member of the European Advertising Standards Alliance (EASA), Board Member of the European Interactive Digital Advertising Alliance (EDAA), and a Member of the International Chamber of Commerce (ICC) in Belgium.

Organisation Members

National association members: https://www.fedma.org/who-we-are/dma-members/ Corporate members: https://www.fedma.org/who-we-are/fedma-industry-members/