Federation of European Data and Marketing
Budget
€50 — €0
EP Access
2
accredited persons
Staff
2
1.25 FTE
EU Grants
None
Mission & Goals
The principal aim of FEDMA is to work for a thriving European data and marketing industry that balances privacy and innovation to build customer trust and sustainable long term value for the companies making up, being client of or serving the European data and marketing industry. Moreover, FEDMA develops ethical standards for the industry to ensure greater consumer trust.
EU Legislative Interests
General Data Protection Regulation Digital Fairness Act ePrivacy Regulation Digital Services Act Digital Markets Act Data Act Regulation on Transparency and Targeting of Political Advertising Artificial Intelligence Act Cookie Pledge Fitness Check on EU Consumer Law - Digital Fairness
Communication Activities
FEDMA organises one event per year for members and non members, as well as 4 Legal Affairs Committees a year (for members only). FEDMA has a website and social media pages on X and LinkedIn. FEDMA also circulates an internal newsletter for its members as well as an external newsletter for anyone interested in following policy news related to data-driven marketing. The purpose of our communication is to raise awareness on the importance of data marketing to the press, regulators and public opinion.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
FEDMA is a Board Member of the European Advertising Standards Alliance (EASA), Board Member of the European Interactive Digital Advertising Alliance (EDAA), and a Member of the International Chamber of Commerce (ICC) in Belgium.
Organisation Members
National association members: https://www.fedma.org/who-we-are/dma-members/ Corporate members: https://www.fedma.org/who-we-are/fedma-industry-members/
Commissioner Meetings
No recorded meetings with EU commissioners.