EXIT Foundation

EU Legislative Interests

EXIT's Green Revolution initiative got recognized on national but also at EU level. The Government working group on Air Protection in the Republic of Serbia has adopted the Green Revolution initiative to increase the country's afforestation from 28% to 40%. The Green Revolution and its action of massive afforestation of Fruska Gora in November 2019 has been welcomed by European Commission President, Usrula von der Leyen in her open letter about the Green Deal. On the other hand, Foundation EXIT is a partner in two large scale projects supported by the Creative Europe programme, MOST and HEMI ( The Hub for the Exchange of Music Innovation). Both projects have the same or similar aim - to develop a platform for the music industry from Balkans and Central South East Europe regions. The platforms consist of online and offline facilities to serve: connecting, educating, informing, marketing, policy making, and gathering. The idea is to continue these initiatives and platforms even after the project life cycle - to get other means of financing for their sustainability. Also, Foundation EXIT is a lead partner in the project "Incredible Destination Events (IDE)" supported by IPA CBC Hungary-Serbia. The project aims to develop an innovative multidimensional platform that will promote tourism destinations and cultural heritage venues in the cross border region of Hungary and Serbia using music and DJ stars, creative industries and innovative and digital/video tools attractive to young population and new travellers. Green EXIT is a new department formed in 2021 that works on development of the green tools for the festival itself, together with EU Delegation to Serbia and various other big EU festivals with the same goal.

Communication Activities

Festival is the strongest component of EXIT platform but it is not the only one. It is followed by strong and numerous social activities, campaigns and projects. There are more than 100 projects of EXIT Foundation, and some of the most important ones are (just to name a few): 2015-2016 – Team of Exit foundation was successfully leading candidacies of the city of Novi Sad for European Cultural Capital 2021 and European Youth Capital 2019; 2013 – Youth Heroes award – giving media attention to the prominent young people in society in opposition to bad influences for youth that are promoted through reality shows, commercial press, etc; 2012 – Youth Fair – Exit is organizing regional youth tourism fair in Novi Sad; 2006-2009 – campaign for EU visa liberalization for citizens of Western Balkans (The EU Commissioner for Enlargement, Mr. Olli Rehn spoke at the discussion stage at EXIT Festival); 2004-2008 – Campaign against human trafficking conducted together with MTV Foundation (global campaign; 2002 – Serbia are you ready for the future? – campaign promoting EU values and transition in Serbia after Milosevic’s rule; Following are the information regarding latest campaigns and projects: 1. Creative History Balkans Tour – Regional Coorporation Council / EU 2018-2019 - project that aims to develop and promote the tour based on four historical fortresses in four Balkans’ countries: Petrovaradin Fortress in Novi Sad, Serbia; Citadela Fortress Old City of Budva, Montenegro; Kastel Fortress in Banja Luka, Bosnia and Herzegovina; and Skadar Fortress in Rozefa, Albania. (www.creativehistorybalkans.com) 2. Cultural-Contemporary Tourism Route – IPA CBC Hungary – Serbia 2018-2020 Using cultural heritage and contemporary art as tools, the projects aims to establish new cross-border linkage and to develop a new tourist route that will help in improving tourism offer and model of managing regional offer through creation of a new tourism products based on the cultural and touristic potentials. 3. HEMI - The Hub for the Exchange of Music Innovation (HEMI) is an umbrella of music networks and communities of the CSEE working to strengthen and expand the horizontal value chain and cooperative model among the joining organizations operating in the wider Music Industry and in the Live Music sector. Supported by the Creative Europe programme. 4. MOST - The Complex Strategy to develop Balkan World Music Scene - aims to improve the world music market of the Balkans by a complex strategy including audience development, professional training, export support mobility of artists and professionals, event management, platform development, policy suggestions and pilot projects. The project focuses on world music, the musical segment that enhances communication between different cultures. Supported by the Creative Europe programme. 5. EXIT TreeZone - Thanks to numerous nature lovers, over 400 volunteers, Fruška Gora has become richer for 13,000 seedlings of Sessile oak on the 23. November 2019. This large action was executed by EXIT Foundation and EU Delegation as part of the Natura2000 Project. “Give back to nature – Join, plant a tree!”, a joint initiative of EU delegation and EXIT Foundation was started at last year’s edition of EXIT Festival. This is just a first in the series of large ecological actions by EXIT, that with this afforestation launches its big ecological platform symbolically entitled “Green Я:Evolution“! The aim of this unique platform is to mobilise public and start afforestation in the country, Region and world, which in Serbia alone has been planned planting of over a million trees. 6. Green EXIT - together with EU Delegation to Serbia and our festival foodland partners and suppliers working on recycling and less plastic.

Interests Represented

Does not represent commercial interests

Member Of

Yourope- The European Festival Association. The overall aim of the association is to strengthen and improve the European festival scene as a whole, to promote music and arts, and to connect cultures. By doing so, YOUROPE’s members want to inspire their audiences, cooperate with other cultural players, and contribute to the development of European society. Link: https://yourope.org/

Organisation Members

There are no organisations, networks and associations that are members of our organisation.

Additional Information

National 553.191e Regional 803.404e Other 1.774.403