European Paper Packaging Alliance

EU Legislative Interests

1. Regulation (EU) 2025/40 of the European Parliament and of the Council of 19 December 2024 on packaging and packaging waste, amending Regulation (EU) 2019/1020 and Directive (EU) 2019/904, and repealing Directive 94/62/EC; 2. Directive (EU) 2019/904 of the European Parliament and of the Council on the reduction of the impact of certain plastic products on the environment; 3. Regulation (EC) No 1935/2004 of the European Parliament and of the Council of 27 October 2004 on materials and articles intended to come into contact with food; 4. Regulation (EU) 2023/1115 of the European Parliament and of the Council of 31 May 2023 on the making available on the Union market and the export from the Union of certain commodities and products associated with deforestation and forest degradation and repealing Regulation (EU) No 995/2010; 5. Directive (EU) 2018/851 of the European Parliament and of the Council of 30 May 2018 amending Directive 2008/98/EC on waste; 6. Directive (EU) 2025/1892 of the European Parliament and of the Council of 10 September 2025 amending Directive 2008/98/EC on waste; 7. Regulation (EU) 2024/1781 of the European Parliament and of the Council of 13 June 2024 establishing a framework for the setting of ecodesign requirements for sustainable products, amending Directive (EU) 2020/1828 and Regulation (EU) 2023/1542 and repealing Directive 2009/125/EC; 8. COM(2025) 982 Proposal for a Regulation suspending the application of the rules on the appointment of an authorised representative for extended producer responsibility for batteries and waste batteries and packaging and packaging waste; 9. COM(2025) 983 Proposal for a Directive suspending the application of the rules on the appointment of authorised representatives for extended producer responsibility for waste, waste electrical and electronical equipment and single use plastic waste; 10. Circular Economy Act.

Communication Activities

EPPA has commissioned the ISO-certified and third-party-reviewed Life Cycle Assessment (LCA) studies to ensure that the information provided through our advocacy is fact-based, constructive, and fully compliant with EU rules and norms. These studies have been the primary material used in our meetings with European Commission officials, Members of the European Parliament, the secretariat of the European Parliament Party groups, and Council representatives. They are also made public on our website, with explanatory Q&A and industry data. The findings of these studies also form the basis of our communications activities. Our main communication channels are LinkedIn and X, through which we share industry facts and figures. We have also created two short videos highlighting the benefits of fiber-based packaging. During the PPWR legislative procedure, we organized one event in which we invited key stakeholders to the file. An agency has supported EPPA with its global communication activities at the EU level, addressing the general public, EPPA members and prospective members, and representatives of EU institutions in fulfilling its mission as a non-profit association. The Agency has advised us on a timely, constructive, and engaging communication strategy based on fine-tuning a messaging previously decided internally within EPPA. The communication strategy entailed: 1) Work has focused on external communications, mainly through our social media channels, X and LinkedIn, and our website, www.eppa-eu.org, by producing imagery, videos, and textual content. The content was based on conferences we attended, data from our research, and policy priorities we provided, which they adapted to suit strategic communication purposes better 2) They provided us with media monitoring services and support with media relations, for instance, advising which journalists to contact or whether to proceed with paid partnerships; they have helped prepare our staff for media interviews. 3) They supported EPPA with events, but only through messaging and promotional activities on social media communications. EPPA has also provided op-ed content on the previously mentioned legislative files for several publications, such as Politico and Euractiv.

Interests Represented

Promotes their own interests or the collective interests of their members

Member Of

Fiber Packaging Europe Circular Choises Coalition Together for Sustainable Packaging

Organisation Members

SEDA International Packaging Group Huhtamäki Burgo Schisler Packaging Solutions Metsa Board Mayr-Melnhof Karton McDonald's Restaurants Brands International Ahlstrom Medac Novolex RdM