European Outdoor Group

Mission & Goals

We are the voice of the European outdoor sector, promoting global, profitable business in a way that gives back more than we take from people and nature. We believe that the outdoors industry is fundamentally built upon conducting business in an ethical and sustainable manner, preserving the outdoors, and getting people active in nature. For this reason the European Outdoor Group has helped to found and continues to support the It’s Great Out There Coalition, and the European Outdoor Conservation Association. We undertake a wide range of activities, including market insights, corporate social responsibility and sustainability initiatives, outdoor retail collaboration, organising and supporting industry events and trade fairs, and representing our sector and its interests to the European Commission, other formal institutions, NGOs, and other stakeholders.