European Influencer Marketing Alliance

Mission & Goals

The mission of the EIMA is to foster a sustainable, ethical, and profitable future for the European influencer marketing industry. In 2024, the Influencer Marketing Trade Body (IMTB), Union des Métiers de l'Influence et des Créateurs de Contenus (UMICC) and Bundesverband Influencer Marketing e.V. (BVIM) have formed an alliance called: The European Influencer Marketing Alliance (EIMA). This Alliance is meant to welcome any other professional organizations within the Influencer Marketing industry in Europe. We aim at elevating industry standards and promote responsible influence to protect both the creator economy and consumers in Europe. The EIMA provides a practical way to share local expertise with partner members for the betterment of the influencer marketing industry, as well as a unified voice for creator economy matters to regulators, legislators, media, academics and other key stakeholders.