European Beer Consumers Union

Mission & Goals

The European Beer Consumers Union represents the interests and views of beer consumers across Europe, and aims to achieve the following in a credible way: •Representing beer consumers on a European level, covering all countries and all beer. •Representing the interests of beer consumers, e.g. by raising awareness of beer consumers' rights. •Promotion and presentation of Europe's beer culture. •Promotion and presentation of traditional beer styles. •Promotion and protection of diversity and consumer choice. •Enhancing the image of beer in Europe. •Support of traditional brewing. •Encouraging socially responsible drinking in a licensed environment. •Establishing and promoting networking and the exchange of knowledge and expertise between member organisations.